Offshore Lifestyle is a brand with gear to make your life on the water better. When new owners took over the seven-year-old brand, they wanted to refresh the branding and brand position.

Suede Projects worked with the primary stakeholders to update the logo, develop a new brand statement and tagline, and launch a new website.

As part of the overall refresh, we also conceptualized and executed two photoshoots featuring new apparel designs.

Photography: Bob Sattler